Website Best Practices
BUILDING WEBSITES THAT FOLLOW BEST PRACTICES YIELDS BENEFITS LONG AFTER A WEBSITE IS COMPLETED
The primary purpose of your website is a conversion tool. That's why building solid, performing websites is a common-sense customer service. Website development is a major part of Pig Art Graphic's business.
The following list details what goes into building websites:
Top Web Design & Content Qualities and Best Practices:
- Write and post quality, original content that grows over time
- Use Web conventions
- Your site should be appealing to the eye of your audience
- A look & feel appropriate to your subject & audience
- Consistent navigation, look & feel and organization
- Clear and concise navigation labels that compels people to click
- Easily searchable
- Well-written copy with no grammar, spelling or punctuation mistakes
- Content written for the user and not you
- Use lots of text, not just images
- Use text links, not just buttons (which are simply images)
- Easy to use, easy to read
- Images and graphics are web-optimized for fast load time
- Easily navigated and well organized
- A phone number and logo on every page
Top Website Technical Qualities and Best Practices:
- Loads in browsers quickly
- Looks the same across platforms and browsers
- Is interactive, and the interactivity works properly
- Has no broken links or images
- Uses META tags for keywords and description
- Content optimized for search engines
- Has form validation
- Does not require browser plug-ins to view properly
- Has Google Analytics installed to track visitors
Top Web Marketing Qualities and Best Practices:
- Attracts first-time visitors
- Is ‘sticky’, in other words it keeps the visitors from leaving
- Causes people to take an action of your choice
- Impels people to return later
- Builds your brand
- Evokes emotions that are appropriate to your audience
- Obtains new leads for you regularly by building your prospect email list
- Converts visitors into customers at a high rate
- Makes sales
- Has text links to all important pages
- Has a terms and policies page
- Has a phone number or other way to contact you